Scales Fish N Chippery

High Traffic Landing Page Website

Overview

Scales Fish N Chippery is a premier fish & chippery in Brunswick East serving traditional battered fish, grilled fish, burgers, souvlaki's, skewers, salads, alcohol and desserts.

During the lockdown period in Victoria in August 2020, I was approached by Scales Fish 'n' Chippery new stakeholders to create a much-needed online presence in order to enable the diners to order online for easier and faster take away service. Since they were using a Bepoz as their Point of Scale they wanted a landing page website that integrated with Bepoz's online ordering system.

Scales Fish N Chippery

Project Goals

  1. Integration with Bepoz' online ordering system for hassle free payment experience and reduce dropout at checkout section.
  2. Improve user experience and drive more sales through the website, instead of over the phone and also not rely on walk in customer
  3. Establish a strong digital presence to remain competitive in the restaurant business by streamlining content to convey relevant information
  4. Onpage SEO and Local Search Optimisation using Google Business

Approach

Mood board allowed to bring together the essense of what the brand represented. Scales Fish N Chippery wasn't just about a great meal but a celebration of good food with friends and family so the tagline 'Eat. Drink. Celebrate.' was used to communicate their core values.

Keeping in mind the direction given to continue to use the colour scheme from the previous design collaterals helped guide the mood board and colour palette to help determine the visual feel of the brand moving forward.

Clients leveraged social media by announcing the launch of the new website and to build traffic to the website. To increase visibility in local Google search, Google My Business was also set up which helped to boost website traffic.

A sleek responsive landing page website was built using Wordpress

scales style guide

scales style guide

scales style guide
Scales Fish and Chippery

Result

  • Result was a sleek, responsive and fast loading landing page which got more customer retention, conversion and increase in revenue.
  • The new website made it easier the customers to learn about their menu, services and offers.
  • Client was delighted with the integration of the online booking features as it has been instrumental for their business growth.

Due to the impact of COVID-19, the business has changed hands and the new stakeholders have decided not to use the website for their business.

Client's Review

Extremely happy and impressed with Tripty and the work she put in designing the website for the reopening of Scales restaurant.

After a short briefing, she quickly understood our needs for the website, both functionally and in terms of style and presentation which are vital important in the restaurant industry.

She delivered a very cost effective solution, to a tight deadline – delivering on time and exceeding expectations both in terms of presentation and functionality of the website.

- Sherif D.